In an ideal scenario, coffee and activism align seamlessly. As coffee professionals, we aspire to cultivate global relationships, purchasing excellent coffee at fair prices. However, the reality often reveals a considerable distance between roasters and producers.
Bows has crafted a business model centered on exceptional coffee and educating customers about the nuanced complexities of coffee sourcing. Recognizing the need for improvement, Bows consistently audits their coffees and partnerships to ensure alignment in ethics and quality.
Owner Drew Johnson is renowned for highlighting the ethical intricacies of coffee sourcing and leveraging his business as a platform to address local social, ethical, and political issues.
Highlight The Producer
Unlike many industrial coffee roasters, Bows prominently features the specific producers they collaborate with. They meticulously audit producers and processes, ensuring an ethically-focused journey from coffee cultivation to roasting. While coffee brings consumers joy, it should resonate positively for everyone in the logistics chain. Drew, and others like him, prompt us to ask challenging questions, encouraging a more conscious consumption of coffee.